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<h2>A blog is a discussion website that consists of informal or conversational information.</h2>



The blog has many advantages for business and marketing.



1.It creates more traffic. Companies that post articles on their blogs more frequently have more traffic and visitors compared to those companies that do it infrequently. 



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2.It connects people to your brand. You can engage with your audience and capture the attention of new visitors. Blogging allows companies to target specific customers in their customer journey and convert them into potential customers.



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3.It creates free publicity. Blogging is a good opportunity to promote your brand and attract the attention of journalists. People can share your content and recommend it to their friends.



4.It develops a relationship with your customers. You can communicate directly with your customers and ask them questions at the end of your posts. It will create a long-term relationship with your potential customers and it will lead to higher customer conversion rates.
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Benefits of having a blog for business

Written By: ShipVista

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